LESS Sigorta — Dynamic Form System

Insurance brokerage lives and dies on lead quality. A single generic "request a quote" form produces a queue of enquiries an agent has to qualify by phone one at a time — health, motor, home and travel policies each need completely different information before anyone can price them.

I built a landing page with a branching form system: the visitor picks a policy type first, and the form reshapes itself to ask only what that product needs. Each path is short enough to finish on a phone, and the questions are the ones an underwriter would ask anyway, so what lands in the inbox is already close to quotable.

The page itself is built for paid traffic — one clear promise per policy type, a single call to action above the fold, and a 24/7 support marker in the header for the reassurance this category needs. Fewer abandoned forms at the top, and far less qualification work at the bottom.