I build systems that grow businesses.
Digital marketing, AI-powered automation, and scalable SaaS solutions.
Worked with e-commerce brands, B2B companies, and SaaS startups.
About
Digital entrepreneur.
Systems thinker.
I'm Hanifi Ertuğrul Aslan — known as Ertugrul Aslan — a digital entrepreneur based in Istanbul. I specialize in performance marketing, e-commerce systems, and AI-powered automation. I help businesses scale through strategic systems — not guesswork.
What I Build
Systems I Build
Automated content generation pipelines
Build once, publish forever. AI-driven pipelines that generate, optimize, and distribute content at scale.
AI-powered product creation systems
From SKU to live listing in seconds. Automated product descriptions, images, and pricing logic.
Marketing funnels that convert
Data-backed funnel architecture that guides prospects from awareness to purchase systematically.
Scalable SaaS infrastructures
Multi-tenant backends with clean APIs, subscription billing, and infrastructure that grows with you.
Services
How I can help
Performance Marketing
Meta Ads, Google Ads, and multi-channel scaling strategies built for measurable returns. ROAS optimization, audience architecture, and creative testing systems.
AI & Automation Systems
Custom AI tools that automate repetitive work and unlock new capabilities. Product generation, content pipelines, and workflow automation tailored to your business.
SaaS & E-commerce Infrastructure
End-to-end Shopify systems, multi-platform integrations, and custom backend architectures. Built to scale from Day 1.
Official Shopify Partner
VerifiedListed in the Shopify Partner Directory. 7 of the projects below — store builds, platform migrations and conversion work — were delivered as a partner, on the platform itself rather than around it.
Work
Projects & Case Studies
Selçuk Tente — Framer Website
Strengthened brand perception with a modern UI and increased inbound leads. Built a fast, high-performance, visually driven web experience using Framer.
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J-Retail — Framer Website
Optimized product positioning and conversion flow with a SaaS-focused structure. Delivered rapid prototyping and modern design on Framer.
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LESS Sigorta — Dynamic Form System
Improved lead quality and conversion rates with product-specific form structures. Built a dynamic form system and landing page on Framer.
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La Casa Interior Design — WordPress Website
Elevated client trust and proposal conversions with a premium design. Custom WordPress site tailored for the interior design industry.
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Panel Türkiye — WordPress Website
Increased organic traffic and B2B inquiries through SEO and content infrastructure. Generated 7-figure sales revenue in 12 months with only $1,500 ad spend, attracting 900+ qualified leads.
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Emay Panel — Multi-Language Corporate Site
Expanded global customer reach and export inquiries with a four-language setup. Turkish, English, Russian and Arabic support built for international market access.
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Dikey Yapay Bahçe — Framer Website
Turned a project-based interiors service into a lead-generating site. Framer build with a project gallery, application types and a persistent quote path.
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RafFabrika — Lead Engine & AI SEO Site
Built a steel shelving manufacturer's acquisition system: an interactive TS EN 15512 load calculator that qualifies visitors before the sales team picks up the phone, plus a self-service AI article engine feeding organic search.
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Sapanca Villa — Automated AI Content Authority
A fully automated, quality-gated AI content engine that researches, writes and publishes on its own — with Telegram alerts for every new article and lead.
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Dostamama — Ticimax to Shopify Migration
Increased operational speed and scalability with a seamless migration. All product, customer, and order data transferred without loss to a modern infrastructure.
View detailsDostamama — Shopify Optimization & CRO
Boosted conversion rates and daily revenue through cart and product page improvements. Enhanced sales performance with A/B testing and UX optimizations.
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Toboje — Shopify Store Development
Built a complete e-commerce infrastructure from scratch, making the brand sales-ready. Delivered theme customization, payment integration, and shipping configuration.
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Vagzalli Bridal — İkas E-commerce Setup
Optimized product and category structure to establish a solid sales foundation. Delivered a brand-focused store setup on the İkas platform.
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Rozasilver — WooCommerce to Shopify Migration
Completely rebuilt the infrastructure for higher performance and better conversions. Successfully migrated all product and customer data from WooCommerce to Shopify.
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Motorcu Kıyafeti — Shopify Store
Built a motorcycle apparel store around a safety-first buying journey: category-led navigation, CE certification messaging and a deep accessory catalogue.
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Çiçek Yapay — Shopify Store
Artificial plants and decor store built for browse-driven buying: lifestyle-led merchandising, clean category structure and a fast Shopify storefront.
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Selçuk Tente — Shopify Online Store
Added a direct-sales channel to a project-based manufacturer: a Shopify storefront for the parasol and outdoor furniture range, alongside the existing quote-driven business.
View detailsE-commerce Brand — DM-Based Sales Funnel
Built a direct message-driven sales system with direct payments via DM. Generated hundreds of orders with high-ticket sales reaching up to 30,000 TL per single transaction.
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Home Textile Brand — B2B Stock Sync & Catalog Automation
Connected a B2B dealer portal to a Shopify storefront with 15-minute stock synchronisation and a two-way catalogue reconciliation that closed a 1,200+ variant gap.
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BayiPortal — Multi-Marketplace Commerce Platform
A multi-tenant SaaS that runs stock, pricing and orders for ten marketplaces from one panel — Shopify, Trendyol, Hepsiburada, N11, PTT AVM, TSoft, Ticimax, IdeaSoft, Idefix and İkas — with AI product imagery built in.
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Shopiyzi — B2B Dropship Marketplace
A stockless retail platform: dealers connect their İkas, Shopify, Trendyol, Ticimax, T-Soft or İdeasoft store in five minutes, and products, stock and pricing flow automatically.
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AI Product Image Generator
Developed a SaaS system that reduced creative costs by 80% and enabled rapid content production. An automated product image generation platform built for e-commerce brands.
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Carpet Pricing System — XML Automation
Fully automated square-meter-based cost calculation and pricing. Real-time stock and price updates synchronized through XML-based integration.
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Carpet Manufacturer — Design Portal & Warehouse System
A multi-brand production platform: designer portal, warehouse management, AI room visualisation and automatic Shopify publishing — running live across several brands.
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Textile Printer — Production Tracking & Nesting Engine
Production tracking, labelling and an in-house 2D nesting engine for printed carpet manufacturing — cutting fabric waste by 10–13% on live orders.
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Multi-Store Automation System
Synchronized inventory and content management across multiple stores. Reduced operational overhead by centralizing product data, pricing, and stock from a single dashboard.
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Sales Peak — Multi-Tenant Telegram Bot SaaS
A multi-tenant SaaS for automated product sharing over Telegram: every business runs its own bot, managed centrally with scheduling and content control.
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Reorder Reminder — WhatsApp Retention SaaS
Recovers repeat revenue with automated WhatsApp reorder reminders. Integrates with ikas and Shopify to reach the customer at the moment they are about to run out.
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Product Content Engine — AI Generation
Enabled catalog scaling by automatically generating product descriptions and visuals. Improved operational efficiency with an AI-powered content and image generation pipeline.
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Retail Brand — AI Shopping Assistant
A conversational shopping assistant embedded in Shopify storefronts, answering product questions and steering customers to the right item — deployed across multiple brands from one codebase.
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reklam.grow Studio — AI Carousel Engine
Automated on-brand social content production: generates multi-slide Instagram carousels from a single prompt and schedules them straight into the publishing queue.
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Sıfır Oto — Zero-KM Vehicle Image Generator
Generates showroom-quality visuals for zero-kilometre vehicles in seconds — an AI image pipeline that removes photography from a dealer's listing workflow.
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reklam.grow — Meta Ads Agency Platform
Built the brand, site and operating system for a data-led Meta advertising practice: 2.3x average ROAS uplift, seven-figure monthly managed budget, 30-day signal window.
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E-commerce Brands — Meta Ads Scaling
Scaled ad budgets sustainably with 4x+ ROAS. Optimized performance through automated budget allocation and creative testing pipelines.
View detailsE-commerce Brand — Meta Ads Scaling (17+ ROAS)
Scaled a 30K TL monthly ad budget to 3.1M TL in revenue, achieving 17+ ROAS. Built a sustainable, data-driven scaling system combining COD and DM sales channels.
View detailsFashion Brand — Creative Testing Framework
Increased CTR and conversion rates through creative variations. Identified top-performing creatives using a systematic A/B testing approach.
View detailsMulti-Brand Ad Management System
Continuously optimized performance through automated budget distribution. Centralized ad management across multiple brands with a data-driven approach.
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Dubai Real Estate — International Lead Generation
Generated high-intent investor leads from Germany and the UK through Meta Ads. Launched qualified sales conversations with strong conversion potential from day one.
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Industrial Panel Manufacturer — Lead Generation
Drove qualified customer flow for high-volume projects. Increased B2B lead quality and quantity through targeted digital marketing strategies.
View detailsMiddle East Expansion — Performance Marketing
Achieved active customer acquisition in Iraq and Syria markets. Supported international growth with regional targeting and multi-language ad strategies.
View detailsManufacturing Brand — High-Ticket Sales Funnel
Digitalized sales processes for large-scale projects. Built a funnel structure and automated follow-up system for high-value customer acquisition.
View detailsApp Store
Apps I've Shipped
Native iOS apps published on the App Store, designed and shipped end to end.
Product photo → ad creative
Reklam Görseli Oluştur
Turns a single product photo into four ready-to-use ad creatives in seconds — upload the photo, add price, headline and button text, pick a style, and export.
Your ads, in your pocket
reklam.grow
Tracks a business's Meta (Facebook & Instagram) ad performance from one simple dashboard — real-time spend, results, and campaign metrics in an easy-to-read view.
Swipe. Choose. Learn.
Swipey: Learn Vocabulary
A language-learning app that turns vocabulary into active swipe decisions with instant feedback — short, focused sessions instead of passive lessons.
Past lives & soulmate finder
Soul — Call the Universe
A spiritual discovery app that explores past-life analysis, compatibility insights, and personalized fortune readings powered by smart algorithms.
AI-powered chart analysis
ChartX AI — Trading Assistant
AI-driven technical analysis for forex, crypto, stocks, and commodities — detect support/resistance levels and read market trends with ease.
Contact
Let's start a
conversation
Have a project in mind or want to discuss how to scale your business? Fill out the form and I'll get back to you within 24 hours.
Location
Istanbul, Turkey