Manufacturing Brand — High-Ticket Sales Funnel

Large-project manufacturing sales run on long cycles — months between first contact and signature — and the deals that get lost are usually not lost on price. They are lost to silence, because nobody followed up on week six.

I digitised the process. The funnel captures project context at the first touch, stages are explicit rather than living in a salesperson's head, and follow-up is automated so a live opportunity cannot go quiet by accident. What was previously an inbox and a memory became a pipeline with a state.

For a business at this ticket size, the return does not come from more leads. It comes from not losing the ones already in the room.