Emay Panel — Multi-Language Corporate Site

Emay Panel manufactures roof and wall sandwich panels and sells into export markets where the buyer is rarely reading Turkish. The constraint was straightforward: the same technical catalogue had to work in four languages, including a right-to-left one, without maintaining four separate sites.

The site runs on a modern JavaScript stack with a shared content model and a language switcher pinned to the viewport edge, so Turkish, English, Russian and Arabic all resolve to the same product structure. Video-led hero, product families split by roof and wall systems, and a documents section carrying the technical files an export buyer asks for before they will start a conversation.

The commercial hook is a differentiated product — a five-rib, PV-ready, concealed-fastener roof panel — so the homepage leads with that claim rather than with the company history, and routes straight into an enquiry form.