RafFabrika — Lead Engine & AI SEO Site

Industrial racking is quoted per project. Every enquiry starts with the same four questions — how many levels, how wide is the bay, how heavy is the pallet, what does that configuration actually carry — and the sales team was answering them by phone, one prospect at a time, before knowing whether the job was worth quoting.

I moved that conversation onto the homepage. An interactive calculator lets the visitor set level count, bay width and pallet weight with sliders and immediately returns an estimated bay capacity, total rack capacity and a recommended beam profile, with a clear note that the binding figure comes from a project-specific TS EN 15512 static calculation. From there they either request a quote with those exact dimensions attached or download the result as a PDF.

The rest of the site is an acquisition engine rather than a brochure: product pages per system type — pallet racking, mezzanine, drive-in, cantilever — sector pages for the industries that buy them, WhatsApp capture for sending dimensions directly, and a built-in AI article writer so the team publishes technical content against long-tail search without commissioning it.

Enquiries now arrive with real numbers instead of "how much is a shelf".