Çiçek Yapay — Shopify Store

Artificial plants sell on styling, not specification. Nobody searches for a technical attribute — they see a corner of a room they want and buy the thing that makes it look like that.

So the storefront is merchandised as lifestyle rather than catalogue. The homepage runs a full-bleed styled interior with the campaign message inside it, then drops into four visual category entries — trees, roses, ivy, flowers — each opening on photography rather than a filter panel. Wall panels get their own line because they sell to a different buyer, usually commercial.

Underneath it is a straightforward, fast Shopify build: consistent category structure, search, accounts and cart, with campaign banners the team rotates itself. The whole design decision was to keep the interface out of the way of the imagery.