Dostamama — Shopify Optimization & CRO

Once the store was on Shopify the work moved from platform to conversion. Pet supplies is a repeat-purchase, basket-building category: the customer who came for one bag of food should leave with litter and a treat, and should come back in six weeks without being reacquired through paid ads.

The programme focused on the two pages where money is actually won or lost. On the product page: clearer variant selection for bag sizes, trust markers on delivery and returns close to the buy button, and cross-sell placement that reads as helpful rather than pushy. In the cart: a visible free-shipping threshold that tells the customer exactly how far they are from qualifying, and a signup incentive positioned where it converts rather than where it interrupts.

Each change went in as a testable variant rather than an opinion, and the ones that held up on the numbers stayed. The compound effect showed up in conversion rate and daily revenue rather than in traffic.