Toboje — Shopify Store Development

Toboje came to e-commerce with no infrastructure at all — a brand and a product range, and no way to take an order online.

I built the store end to end: theme customisation to carry the brand rather than a template, the product and collection structure, payment integration, shipping rules and tax configuration, plus the legal pages a Turkish store needs to trade compliantly. Analytics and conversion tracking were wired in from day one, so the first campaign had attribution rather than guesswork.

The handover point was a store the team could run without a developer — add products, change prices, launch a campaign — which is what "sales-ready" has to mean for a business at this stage.