Vagzalli Bridal — İkas E-commerce Setup

Bridal is not a normal e-commerce category. The purchase is high-consideration and mostly ends in a fitting appointment, not a checkout — the store's real job is to get a bride to the showroom with a specific dress in mind.

So the İkas build is organised around that journey. Categories split the way brides shop — wedding dresses, engagement dresses, henna dresses, new arrivals — and the top-level navigation carries the two things they need before booking: a measurement guide and a size chart. "Book an appointment" sits in the primary navigation as a peer of the product categories, not hidden in a contact page. A real-brides gallery does the social proof.

Below that, the operational layer: consistent variant and size structure, the informational pages that answer pre-purchase questions — how measurements are taken, how ordering works, delivery timelines — and the legal and KVKK pages required to trade.