Selçuk Tente — Shopify Online Store

The manufacturer's main business is project work — measured, quoted and installed. But part of the range, particularly parasols and outdoor furniture, is standard enough to sell as stock. That revenue was being lost to a sales process built entirely around site visits.

The Shopify storefront opens that second channel without disturbing the first. Featured products lead with real installation photography rather than cut-outs, so an item still reads as part of a finished space. A free-shipping bar runs across the top, and the catalogue is deliberately narrow — only the products that genuinely ship without a site survey.

The corporate site keeps handling project enquiries; the store handles the orders that never needed a quote in the first place. Two channels, one brand, no overlap in what each one is asked to do.